BUZZY – Because We ALL Need Shots That Don’t Hurt!

As a pediatrician, I strongly support vaccination. I never thought shots were a big deal; parents and staff even chuckle sometimes when a kid is freaking out about shots. You know, ‘deal with it’. I have taken care of children who died from vaccine-preventable diseases, and I used to think that any delay in shots endangers all society. Then I had my own kids, and witnessed firsthand that while vaccines don’t hurt children, shots do. Like most of the 22% of adults who fear needles, my son Max developed a phobia after a horrible shot experience at age 4. This fear affected him every time he had to go to the doctor. I gradually realized that if I didn’t act he could go through adulthood avoiding medical care.

It makes sense that being held down and subjected to more than five shots at a time could have a lifelong impact on complying with health care. When I tried to use numbing creams, one nurse said “that stuff doesn’t work, they need to get used to it”, and gave the shot outside the numb zone! I got mad at the system and myself. If I couldn’t protect my child and I’m part of the system, what parent could? I wanted to come up with something that worked instantly that parents and patients with established needle phobia could bring and use even if the healthcare system wasn’t interested.

I knew that the body could stop pain naturally using something called “gate theory”. If you bang your knee and rub it the pain stops, if you smash your finger and shake it, it helps the pain, or if you burn your finger and stick it under cold running water it quits hurting. I thought of cuffs of cold water, all sorts of messy stuff. Driving home from the hospital one day it occurred to me that vibration would block pain, but it wasn’t until my husband suggested frozen peas UNDER the vibration that it really made my kids’ hands numb to sharp pokes. And Buzzy was conceived.

Buzzy® uses natural pain relief by confusing your body’s own nerves and distracting attention away from the poke, thereby dulling or eliminating sharp pain. Over the past 5 years my children helped test, build, and prototype Buzzy until we had a device that worked. They smashed cell phones, helped me use electric tape and elastic bands, and have served as my first and best advisors. We started with a hand held massager and frozen peas, and finally got to a cute bee with frozen wings.

From a scientific standpoint, I didn’t want to put it out there unless I knew it worked for other people as well as my kids. The Mayday Fund, a nonprofit dedicated to the reduction of pain and suffering, sponsored Georgia State to do a research study in adult volunteers getting IVs inserted. Buzzy significantly decreased pain, and was more effective the more anxiety people already had. A trial in children needing IV starts in the emergency department also showed significantly decreased pain by child and parent report, and even increased IV success threefold. On the basis of this, we got a $1M grant from the National Institutes of Health to study whether Buzzy reduces the pain of immunizations, and hopefully can avoid the development of needle phobia.

How important is this?? Although needle pain from a shot may not seem like a big deal, needle sticks are the most common and most feared cause of medical pain in the world. Blood donation, preventative health care, and diagnosing serious illnesses like cancer are all impacted by fearing doctors and needles. Conversely, awareness and use of available pain control methods for children can result in years of improved health. Buzzy® is now being used for dentistry, travel immunizations, fertility shots, and finger pricks, splinter removal, and flu injections! We’ve heard from parents who had considered stopping more effective injected or IV treatments due to needle fear who are now able to give their kids the best treatment due to Buzzy. We’ve even heard from kids… stories and letters that remind us that Needle Pain Matters…and because of that, so does Buzzy.

HEALTHFUL HINTS:

Before a shot:

My area of research is pain control, so I hear a lot of stories about drama at the doctor’s. For young children, pain is punishment and scary, so addressing fear is an important first step to making shots less of a big deal. Children are less fearful when they know what’s happening and feel in control. Sadly, there are no global answers, but there are some general tricks of the trade you can try.

• When asked “am I going to get a shot?” focus on the benefit. “Yes, they have medicine that keeps you healthy.”
• NEVER promise they won’t get a shot unless you intend to follow through and come back another time if they’re due for one
• NEVER threaten with a shot if children don’t behave (establishing a needle as punishment or you as untrustworthy will guarantee a bad experience).
• If the child’s question is, “Is it going to hurt?”, avoid using the words pain or hurt. Instead, use the word “bother”, and answer this way: “Actually, a lot of kids aren’t that bothered by shots. Before you get them, I’ll show you how we will make getting them not a big deal.”
• If they’ve had a bad experience in the past, say “I found out about some new cool things we can do to make them much more comfortable.”

And now – the shot:

• First, relieving kids’ distress begins with you. The best combination is warm but firm. No apologizing, empathizing, or letting them “just go to the bathroom real quick.” Instead, use praise, “I know you can do this”, and direct them to pay attention to non-shot related things before they get anxious. “Oh, look, SpongeBob.”
• Second, the person giving the shots. These are research-proven things that make shots hurt less:
  • Give the least painful shot first
  • Give the shots sitting up in the arm after age 18 months
  • Use a slower push
  • Use a longer needle
  • Use “position of comfort”: facing you on your lap, or with your arm around the child if they are older and receiving shots sitting up. Being held flat is the most vulnerable positing you can be in; much better if 4-6 year olds can straddle your lap facing you and get shots while you hug them.
• Third, to help overcome established needle-phobia:
  • There are creams (over the counter LMX-4, Ferndale Labs) which can be applied 20 minutes in advance, or prescription EMLA (Astra-Zeneca) which needs at least an hour. Be sure they’re placed correctly, and know that they only numb the surface. Never promise complete pain relief. Instead, try “these will help a LOT!”
  • Studies show that appropriate distraction decreases distress. While the nurse is getting the injections, let a child choose from multiple visual games or tasks to focus elsewhere during the shot. “Do you want me to read to you, or give you things to find?” Be prepared to pick if they’re indecisive. “You know what I think would be good? Let’s do this…” Bee-Stractors Emergency Entertainment cards can be kept in a purse or glove compartment for situations when you forget to plan ahead.
  • Tasks that include a sensation also help focus attention away from the poke: for example, tell your child to count zigzags as you scratch the edge of a fingernail on their arm. Tell the child to yell “now!” when a fingernail gets to the elbow or wrist. For multiple shots or a seriously anxious child, bring an ice pack or vibrating toy to touch other body parts and have the child name the body part touched by ice. “Knee! Leg! Nose!” Even better, touch them with an ice pop and 5 right answers wins the pop!
  • And speaking of ice packs, studies have shown that putting an ice cube on the site before a shot can decrease the pain. Adding an element of vibration during the poke can help as well, like when a dentist wiggles your lip during Novocaine. This is the breakthrough of Buzzy, but you can achieve the same results with any vibration/solid ice pack combination. For best results, let the child feel the sensations beforehand by scratching the arm under the ice pack/vibration source. “See how cold this is, and see how now you can’t feel so much any more?” Seeing for themselves and agreeing with you helps the child feel in control.

Whatever happens, praise how they did!

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Editor’s Note: With the increased transmissibility of the Delta variant, COVID-19 cases are on the rise around the United States as well as the rest of the world. And though there is currently no approved vaccine for kids under 12, there is still a tremendous role that Buzzy can play! Over half of adults unvaccinated for COVID-19 fear needles. To no-one’s surprise, this same fear affects how willing teens and adults are to get vaccinated. The good news is you don’t have to be a child for Buzzy to help. Although we first ran this post in 2011, what Dr. Baxter has to say is as true today as it was then. Shots hurt…and they shouldn’t…and with Buzzy, they don’t have to.

Please – if you haven’t already – for your sake and the sake of your family
Get vaccinated for COVID!