For Every Little Girl – Unlocking a Cure for Breast Cancer

Everyone knows someone – a mother, a daughter, a grandmother, a friend who’s had it. For me, it was my mother…and not caribiner masterlocktoo long ago I had that awful pit in my stomach when I thought it was my sister too. This October is National Breast Cancer Awareness Month. And Master Lock is showing its commitment to breast cancer awareness with the introduction of new pink security locks.

“Breast cancer remains one of the most prevalent types of cancer in women and we need to do everything we can to help find a cure,” said John Heppner, president and CEO of Fortune Brands Storage and Security, which includes Master Lock. “…we hope to help unlock a cure for breast cancer by raising awareness and funding research.”

And Master Lock is doing just that. There are 4 different types of lock – each bearing the pink awareness ribbon, the universal symbol of breast cancer awareness. There are locker locks – for work or for the gym, bike cables, even luggage and backpack locks that are approved by TSA for airline travel. And each comes stamped with a little pink ribbon to remind us that with everything we lock up to keep safe, we’re helping to unlock a cure to keep ourselves and our loved ones safe.

I would add that in addition to raising awareness, Master Lock is supporting The Breast Cancer Research Foundation® (BCRF) with a $15,000 donation. It is also up to each and every one of us to support BCRF in any way we can. My mother and my sister were lucky. My mom is in full remission and with my sister it was just a scare. Not everyone can say that.

In gratitude, I offer this post as a prayer for every little girl born this year, that they have the chance to grow up in a world where there is no more fear of breast cancer.


Additional Resources:

  • The Master Lock Breast Cancer Awareness Locks may be purchased at local national retailers and at
  • The Breast Cancer Research Foundation is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and genetic research worldwide. For more information about BCRF, visit or call 1.866.FIND.A.CURE.

About the Author

Stefanie Zucker is President and co-founder of Pediatric Medical and Managing Director and co-founder of Axios Partners, a strategy consulting firm. After a number of years spent researching the safety issues associated with transporting children on ambulances she became a child health safety advocate and formed Pediatric Safety with a goal of creating a world-wide movement of parents and caregivers inspired to protect the health and safety of kids. Stefanie is a member of the PedSafe Team


One Response to “For Every Little Girl – Unlocking a Cure for Breast Cancer”

  1. I love how so many companies come together to help fight this disease! Great post!
    .-= Julie@Momspective´s last blog ..The Humpty Dance Is Your Chance To Do The Hump =-.

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