My BuddyTagIt was a cold winter night when my six-year-old Bethanie got separated from my family at Six Flags over Texas. We have a tradition of going to Six Flags before Christmas to see the holiday lights and Christmas musicals, drink hot coco and go on the fun rides. It was getting close to the parks closing hours, so we stopped by a gift shop on the way out. My wife thought I was watching Bethanie, and I thought she had her. It was not until we got to the parks’ exit we both realized our youngest one was not with us. We had to fight through the crowd trying to exit and were lucky that we found her back at the gift shop. She was holding the store clerk’s hand with tears rolling down her face. Even though it was only about 10 minutes, it definitely felt like a worst nightmare, and so many horrible possibilities came across my mind.

That same night I searched the Internet for a product that I could use to track my children whenever they are out with me. But everything online was GPS or cellular tracking products. They are expensive, over $150 per piece. Worst yet, there are monthly service charges, averaging about $10 per month. It just so happened that I was working on a Bluetooth product for my company and realized that I could use this unique technology to make a child safety product that is cost effective, has no monthly fees, and easy to use; hence, BuddyTag!

BuddyTag is truly simple to use, and we designed each wristband with kids in mind- there are over 5 color combinations! Each BuddyTag set comes with a Bluetooth tag that fits into a custom designed wristband, and a free app that you can download onto your iPhone (4S or newer) or Samsung phone (Galaxy S3, S4, Note2 and Note3 with Android 4.3). There are many unique capabilities, but there are four that you should really know about.

The one we hear most about from parents is the Out of Range alert. When your child wanders out of your pre-set proximity, our app will sound an alarm and vibrate your phone to alert you. When you get the alert, you want to quickly get your child back within your sight. The maximum distance varies depending on which phone you have and also your surroundings (open space vs. a house with many walls). With my iPhone 5S, my daughter’s BuddyTag can work up to about 80 feet at a playground. My sister has a Samsung Note3, and her phone can track a BuddyTag up to about 120 feet. Our app also has a customization setting that allows you customize the range.

My BuddyTag - colors for kids

I personally find the Panic Button the most useful with my two daughters! When they are out shopping with me, I am always nervous about letting them use a public restroom because I don’t know who is in there and what’s going on inside. If my daughters ever felt threatened in any way, they are taught to scream and quickly press the Panic Button on their BuddyTag . My phone will alert me, so I can quickly take actions to help them.

Speaking of which, whether you have one child or a Brady Bunch, you can connect all their BuddyTags to your phone and even enter each child’s name so you know which BuddyTag is who. This way you can track all your children on the same app. Not to worry though – you are the ONLY person who can track your child’s BuddyTag. Once it is connected to your device, no one else can see it. If you want to pass your child’s BuddyTag to your spouse, you simply disconnect it from your device and let your spouse connect to it with theirs. We wanted simple – but safety was key!

If you and your child do get separated, the Personal ID tag will help reunite your lost child with you. Our silicone wristband has a white sticker for your name and phone number, while the Velcro and terrycloth wristbands have a personal ID insert. If your child doesn’t have your cell phone number memorized this feature is very important.

If you are a working parent with a babysitter taking your child out for daily activities, the Email with Last Seen Location is extremely useful. Before leaving your kids, download the BuddyTag app onto your babysitter’s phone. If the child wanders out of the Bluetooth signal range from the babysitter, our app alerts the babysitter that the child is out of range and also sends an email to two additional designated persons with the date, time and the Google map location of where they got separated. When you receive the email, you can quickly call your babysitter to make sure your child is safe and sound.

My engineering team and I spent over a year optimizing our app and refining our BuddyTag design. Based on our customers’ feedback, we made sure to address any concerns about easy removal of the wristbands. Our patent pending silicone wristband is reinforced with Mylar and fastened with a custom designed coin screw. Once you use a coin to fasten the wristband on your child, it’s actually pretty difficult to remove it. Alternatively, if you want something that is easier to put on and take off, our Velcro and terrycloth wristbands would be perfect. If having something around their wrist bothers your child, you can loop the Velcro wristband around one of the belt loops or simply remove the Bluetooth tag and place it in one of your child’s pockets.

Like all technology and safety products, BuddyTag is not meant to replace proper parental supervision. It is best to use BuddyTag in conjunction with the healthful hints below. I sincerely hope BuddyTag brings you a peace of mind as it has for me!

Editor’s Note: If you want to see BuddyTag in action, it will be featured on the TODAY show on Monday, March 10, 2014. Look for it on your local NBC station.


Before you visit a theme park or go shopping with your child, develop a game plan on how to find each other if you get separated. Keep it simple because your child will not remember too many things when in panic.

  1. Stay Where You Are. Don’t panic, just stay where you are at. Don’t try to wander around and look for mom and dad. It’s easier for mom and dad to trace our way back to find you than you trying to find us.
  2. Ask for Help, But Don’t “Go” with Strangers. You can ask for help from adults, but first look for police officers, security guards, store clerks or theme park workers wearing uniforms and nametags. If you don’t see any uniformed personnel, you look for other kids holding hands with their moms. Ask one of the moms for help, but don’t go with them. When I was at Disney World with my children during Thanksgiving, the first thing we did when we got to the park is to teach my children recognizing park employees. Most theme park employees wear colorful polo shirts and khaki pants, and they all usually have nametags on.
  3. Carry Personal ID Information. My younger daughter is 7 years old now, but I still make her carry personal ID information with her. I am concerned that she might not remember my cell phone number when she is in panic. It doesn’t have to be a BuddyTag, but simply a piece of paper with your name and phone number will work.

If you have children younger than 4 years old, you should also make sure they know your full name. Many young children know their parents only as mommy and daddy. It is crucial to teach them to yell out your full name when lost.


4 Responses to “BuddyTag”

  1. I live about two miles from a theme park and this would be very helpful!

  2. Maryam says:

    Hi,just watched Steve Harvey ‘s show back here in Nigeria and saw ur product.interested but can find it on amazon……what are my options?

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