Saturday, Ice Age: Collision Course is Sensory Friendly at AMC

New sensory friendly logoSince 2007, AMC Entertainment (AMC) and the Autism Society have teamed up to bring families affected by autism and with other special needs ”Sensory Friendly Movie Screenings“ – a wonderful opportunity to enjoy their favorite “family-friendly” films in a safe and accepting environment.

The movie auditoriums will have their lights turned up and the sound turned down. Families will be able to bring in snacks to match their child’s dietary needs (i.e. gluten-free, casein-free, etc.), there are no advertisements or previews before the movie and it’s totally acceptable to get up and dance, walk, shout, talk to each other…and even sing – in other words, AMC’s “Silence is Golden®” policy will not be enforced during movie screenings unless the safety of the audience is questioned.

Does it make a difference? Absolutely! “It can be challenging enough to bring ANY child to a movie theater” says PedSafe Special Needs Parenting Expert Rosie Reeves. Ice Age Collision Course“For a parent with a special needs child attempting an outing like this may seem overwhelming. And yet getting out, being with the community and sharing in an experience with an audience can be invaluable for just such children”.

On Saturday July 23rd at 10am local time, Ice Age: Collision Course will be screened as part of AMC and the Autism Society “Sensory Friendly Movie Screenings” program. Tickets are $4 to $6 depending on the location. To find a theatre near you, here is a list of AMC theatres nationwide participating in this wonderful program (note: to access list, please scroll to the bottom of the page).

Coming July 26th: Ghostbusters

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Editor’s note: Although Ice Age: Collision Course has been chosen by the Autism Society as this month’s Sensory Friendly screening, we do want parents to know that it is rated PG by the Motion Picture Association of America for mild rude humor and some action/peril. As always, please check the IMDB Parent’s Guide for a more detailed description of this film to determine if it is right for you and your child.

About the Author

Stefanie Zucker is President and co-founder of Pediatric Medical and Managing Director and co-founder of Axios Partners, a strategy consulting firm. After a number of years spent researching the safety issues associated with transporting children on ambulances she became a child health safety advocate and formed Pediatric Safety with a goal of creating a world-wide movement of parents and caregivers inspired to protect the health and safety of kids. Stefanie is a member of the PedSafe Team

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