Tomorrow, The BFG is Sensory Friendly at AMC

New sensory friendly logoAMC Entertainment (AMC) and the Autism Society have teamed up to bring families affected by autism and other special needs “Sensory Friendly Films” every month – a wonderful opportunity to enjoy fun new films in a safe and accepting environment.

The movie auditoriums will have their lights turned up and the sound turned down. Families will be able to bring in snacks to match their child’s dietary needs (i.e. gluten-free, casein-free, etc.), there are no advertisements or previews before the movie and it’s totally acceptable to get up and dance, walk, shout, talk to each other…and even sing – in other words, AMC’s “Silence is Golden®” policy will not be enforced during movie screenings unless the safety of the audience is questioned.

Does it make a difference? Absolutely! Imagine …no need to shhhhh your child. No angry stares from other movie goers. The BFGMany parents think twice before bringing a child to a movie theater. Add to that your child’s special needs and it can easily become cause for parental panic. But on this one day a month, for this one screening, everyone is there to relax and have a good time, everyone expects to be surrounded by kids – with and without special needs – and the movie theater policy becomes “Tolerance is Golden“.

This month, AMC and the Autism Society’s “Sensory Friendly Film” are offering the chance to see The BFG on Tuesday, July 12th at 7pm local tune. Tickets are $4 to $6 depending on the location. To find a theatre near you, here is a list of AMC theatres nationwide participating in this fabulous program (note: to access full list, please scroll to the bottom of the page).

Coming Soon in July: Ice Age: The Collision (Sat, 7/23); Ghostbusters (Tues, 7/26)


Editor’s note: Although The BFG has been chosen by the AMC and the Autism Society as this month’s Sensory Friendly Film, we do want parents to know that it is rated PG by the Motion Picture Association of America for action/peril, some scary moments and brief rude humor. As always, please check the IMDB Parents Guide for a more detailed description of this film to determine if it is right for you and your child.

About the Author

Stefanie Zucker is President and co-founder of Pediatric Medical and Managing Director and co-founder of Axios Partners, a strategy consulting firm. After a number of years spent researching the safety issues associated with transporting children on ambulances she became a child health safety advocate and formed Pediatric Safety with a goal of creating a world-wide movement of parents and caregivers inspired to protect the health and safety of kids. Stefanie is a member of the PedSafe Team


2 Responses to “Tomorrow, The BFG is Sensory Friendly at AMC”

  1. Kypho says:

    I was disappointed. Some nice moments here and there, particularly in the 3rd act when the giant eats some food, but an awfully long movie for a story where two people just hang out and chat. Still, given the cost, sad to to see this is the biggest bomb of Spielberg’s career. It didn’t deserve that.

    • Stefanie Zucker Stefanie Zucker says:

      I personally haven’t seen it, so it’d be hard for me to judge. A lot of Spielberg’s films are action-packed so not surprised if people are disappointed if this one was slow-moving. Just curious…did you see BFG as a sensory friendly film or as a regular feature film. If you did see it as a SF film what did you think of the SF experience? Thanks for stopping by!

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