PMD March 2005: Announcing the PedREST

In 2004 Pediatric Medical received notice that we were going to be granted our first patent – YEAH!!! We were finally ready to share our “creation” with the world

Our first opportunity came in March 2005 with something called the LifeSavers Conference. For those of you not familiar with it, Lifesavers is the premier national highway safety meeting in the United States dedicated to reducing the tragic toll of deaths and injuries on our nation’s roadways… The conference addresses a wide range of safety topics, from child passenger safety and occupant protection to roadway and vehicle safety and technology. It offers the latest information on advances in highway safety, highlights successful programs and draws attention to emerging safety issues.” It was to be held that year in North Carolina and seemed like the perfect place to “showcase” our new device. They even had a workshop scheduled on “transporting children on ambulances” being run by Dr. Marilyn Bull of Riley’s Children’s Hospital – well known for her work on ambulance safety. And for the icing on the cake – I had family in Charlotte – so I could attend the conference without having to rent a hotel room.

I made arrangements to attend the conference and not too long after drove to North Carolina for breakfast with my mother’s cousin and his girlfriend who worked for Britax (one of the most well-respected manufactures of child seats in the world – seriously what a coup)! Later that afternoon I met her over at the conference and she introduced me to the Britax folks in charge of new business development – who took one look at what we had and introduced us to SnugSeat – the company they partnered with to manufacture “specialty child seats”. Oh, and before I forget, while we were still at the Britax booth, some local EMS guys stopped by, saw our demo, and asked where they could get one. Can you say happy as a pig xxx xxxx??? (I’ll let you fill in the blanks)

Later that afternoon I attended the workshop on safe ambulance transport for kids. Unfortunately Dr Bull had been taken ill and could not attend herself – however her colleagues (Dr Judith Talty and Shayne Merritt) gave the presentation on her behalf. Their conclusion – which was no surprise to anyone, especially me – was that there really were no safe ways to transport little kids and that they hoped manufacturers would change this for the future.

At this point – totally “jazzed” – I waited until after the session and spoke with Dr Talty and Shayne. Both were floored by the PedREST presentation and asked me to please keep in touch and forward whatever I could to Dr Bull. Flying high I made the rounds of the other child seat manufacturers attending the conference (Graco, Evenflo, etc.) and finally, exhausted, headed for home.

5 days later I headed to Philadelphia for the EMS Today conference and there met with the top “players” in the EMS industry – Stryker, Ferno, Laerdal, Microtek Medical, Allied Health, etc. The response was tremendous, and the offers of encouragement and support, overwhelming! The PedREST was a hit!

Two weeks later, the following email arrived from Shayne Merritt:


We will be passing this information on to Dr. Bull. In the meantime, if you have any photos or schematics that you could send for Dr. Bull, that would be helpful.

Your product is very intriguing and exciting since it’s success would fill an important need.


As I look back on all of this, I can’t help but smile when I think about how on top of the world we were. The people we met…the welcome we received. I couldn’t have imagined a better way to start the next phase of our journey! Little did I know how much more of a journey lay ahead. To me, at that moment, the PedREST had officially arrived…

Until next time…

About the Author

Stefanie Zucker is President and co-founder of Pediatric Medical and Managing Director and co-founder of Axios Partners, a strategy consulting firm. After a number of years spent researching the safety issues associated with transporting children on ambulances she became a child health safety advocate and formed Pediatric Safety with a goal of creating a world-wide movement of parents and caregivers inspired to protect the health and safety of kids. Stefanie is a member of the PedSafe Team


2 Responses to “PMD March 2005: Announcing the PedREST”

  1. YAY! I’m super happy for you!

    • Stefanie Zucker sazucker says:

      Thanks… but it turned out we couldn’t stay psyched long. The Lifesavers conferences ended up being both a blessing and a curse for us. I’m going to post more of what ended up happening, but let me just say – be careful what you wish for. We wanted to be noticed…and we were…unfortunately by some of the right people with wrong intentions. Ughh

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